Snatch was marketed in a way as to entice the fans of Guy Ritchie's previous film, Lock, Stock, & Two Smoking Barrels. This tactic brought returning fans back and new ones in as well. Some critics believe this tactic failed, considering the two films are vastly different.
Although this brought viewers in, I would have marketed the film in a way as to prove that it is it's own film. It has an unconventional style that is unlike most of it's time.
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