Wednesday, February 22, 2012

Snatch USP

The Unique Selling Proposition
Famous for Lock, Stock, and Two Smoking Barrels, Guy Ritchie is back with America's golden boy, Brad Pitt, and man's man, Jason Statham. This star-studded cast and crew are bringing something new to the table, a film with equal emphasis placed on the multiple key characters, where time plays an interesting role in the unveiling of their connections.




The Competition
Crash (2004)




This film was marketed as a drama about the interwoven lives of citizens of Los Angeles. Emphasis is placed on loss, race, and redemption. With key players such as Sandra Bullock, Don Cheadle, and Tony Danza, the film easily targets a wide audience.






















Pulp Fiction (1994)


This crime thriller with a truly talented cast is loaded with drugs and violence. The intertwining of the lives of hit men, a boxer, diner bandits, and a gangster's wife, pretty much guarantees that there won't be a dull moment.

Reservoir Dogs (1992)

Quentin Tarantino's first well-known film features an extensive cast that after a heist goes wrong begins to turn on each other. This thriller brings a group of vastly different criminals together that are all vying for the same thing, money.




Positioning
Snatch embodies different plot aspects found in Crash, Pulp Fiction, and Reservoir Dogs such as the use of a cast comprised of multiple key characters, the intertwining of different lives, and of course, an abundance of violence.


Comparison
Although some aspects are shared among the four films, Snatch is in a league of it's own. One major identifier that sets it apart from the rest is Guy Ritchie's cinematic style. Another difference is the demographics of the people the story is centered around. You have bookies, pikeys, boxers, fake Jewish jewelers, gambling addicts, etc. Ritchie was able to encompass a vastly different group of people into a woven storyline.

Wednesday, February 1, 2012

Snatch: The Marketing

Snatch was marketed in a way as to entice the fans of Guy Ritchie's previous film, Lock, Stock, & Two Smoking Barrels. This tactic brought returning fans back and new ones in as well. Some critics believe this tactic failed, considering the two films are vastly different.


Although this brought viewers in, I would have marketed the film in a way as to prove that it is it's own film. It has an unconventional style that is unlike most of it's time.

Snatch: Reviews

Although it did not play the festival circuit, the film was widely accepted. According to boxofficemojo, during it's first weekend of wide release, January 19-21, 2001, the film grossed over $8 million dollars in a little over 1,400 theaters.


Reviews:
New York Times

Roger Ebert

Rolling Stone

Snatch: The Cast and Crew

The esteemed cast, paired with Guy Ritchie's well-known cinematic style, make Snatch one of my favorite films.

Cast:
Benicio Del Toro ... Franky Four Fingers
Dennis Farina ... 'Cousin' Avi Denovitz
Vinnie Jones ... Bullet Tooth Tony
Brad Pitt ... Mickey O'Neil
Rade Serbedzija ... Boris 'The Blade' Yurinov
Jason Statham ... Turkish
Alan Ford ... Brick Top
Mike Reid ... Doug 'The Head' Denovitz
Robbie Gee ... Vinny
Lennie James ... Sol
Ade ... Tyrone
Adam Fogerty ... Gorgeous George
Stephen Graham ... Tommy
Sid Hoare ... Reuben

Crew:
Directed by-
Guy Ritchie

Produced by-
Michael Dreyer ... co-producer
Stephen Marks ... executive producer
Peter Morton ... executive producer
Angad Paul ... executive producer
Sebastian Pearson ... executive producer
Taha Ali Reza ... executive producer
Trudie Styler ... executive producer
Steve Tisch ... executive producer
Matthew Vaughn ... producer


Original Music by-
John Murphy

Cinematography by-
Tim Maurice-Jones

Film Editing by-
Jon Harris

Casting by-
Lucinda Syson

Snatch: The Trailer


Snatch: The Pitch

Centered around a diamond heist, director Guy Ritchie's film Snatch, gives viewers a glimpse into the corrupt lives of bookies, boxers, robbers, and faux Jewish jewelers to name a few. With multiple main characters and intertwined story lines, this film will you keep you on the edge of your seat.